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Why Data is King in Direct Mail

Why Data is King in Direct Mail

In my first week at senior school, my IT teacher introduced the lesson by writing on the board 'GIGO – Garbage in, garbage out'.

The first rule of Direct Mail: Keep it Personal

The march of technology has not only made Direct Mail a much more intelligent marketing channel, it's also made it much more adaptable.

Making the Most of Direct Mail’s Popularity – Part 10

Consistency is found in that work whose whole and detail are suitable to the occasion. It arises from circumstance, custom, and nature.

Making the Most of Direct Mail's Popularity – Part 9

When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps.

Making the Most of Direct Mail and Digital

If you read this blog regularly, you already know how digital technology works in partnership with Direct Mail to deliver a seamless experience for the recipient, but what you may not realise is that the transition from mailer to screen is only the beginning.

Making the Most of Direct Mail's Popularity – Part 8

It's always the ones we're not supposed to have who are the most irresistible.

Making the Most of Direct Mail's Popularity – Part 7

No legacy is so rich as honesty – Shakespeare

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