Isle of Man Post Office's Secure Direct Mail team will be attending both ICE Totally Gaming (ICE) and the London Affiliate Conference (LAC), held from 7th – 12th February in London Excel. Team representatives will be on hand for the duration of the shows to promote its direct mail (DM) offering.
For the first time, both shows will be held in the same venue and it is anticipated that the lists of attendees will outnumber last year's shows. ICE continues to be the leading event in the gaming calendar covering land based and online channels across all sectors and hosting all of the world's major manufacturers, innovators and thought leaders. In comparison, LAC is more strategically targeted at Affiliates and this year the event includes both the iGB Affiliate Awards and the Financial Partners Expo as part of the programme.
Niall Carey, Isle of Man Post Office Commercial Director, commented: "We are looking forward to attending ICE and LAC; both shows provide us with a great opportunity to promote our DM proposition and meet with existing, new and prospective clients."
"2016 saw DM grow by 1.4% to 19 billion and it continues to evolve thanks to new technological developments that it can be combined with, a process which is set to accelerate as we go further into 2017. With more and more noise on the internet through emails an increasing number of eGaming businesses are turning to DM to help them stand out and it is becoming a vital element in the marketing mix, perfect for any organisation wishing to grab the attention of their target audience."
The Secure Direct Mail team will be attending ICE at London Excel from February 8th – 9th. They will then have a stand (A9) for LAC, also at London Excel, from February 9th – 12th, where they will be holding an engaging game with the chance to win a Direct Mail campaign! To find out more or to set up a meeting contact Secure Direct Mail on 01624 698 455 or email team member Aaron Craine on aaron.craine@iompost.com