An insight in to improving your outbound mail effectiveness.
Ben Caley, Commercial Manager at Isle of Man Post Office, gives a key insight into the issues facing our clients with both their daily and one-off bulk mail outs.
Isle of Man Post Office’s (IOMPO) specialist business services division, Integrated Mailing Solutions (IMS) is pleased to announce that it has successfully renewed its management systems certification, incorporating ISO 9001 Quality Management and ISO 27001 Information Security Management, following an audit by Lloyd's Register in June 2020.
Have you considered outsourcing your transactional mail? Let us help you.
Paper has been used for centuries and is a fundamental part of our lives, from newspapers, to receipts to legal documents to books; therefore, understandably we are attached to this tactile means of holding information.
Since the new GDPR legislation was implemented, companies have had to adjust the way they use their customer data to market their products. With all the changes there is however one clear winner: direct mail. Compared to online advertising and marketing, direct mail has faced less regulatory challenges! Postal marketing does not require consent and subsequently offers a great opportunity to contact customers directly. But how to stand out? We have gathered a few ideas to ensure that your campaign material is eye-catching.