Isle of Man Post Office's Secure Direct Mail representatives joined some of the world's rising stars and most established lottery messenger operators at this year's Global Lottery Messenger Forum in Gibraltar on April 27, 2015.
Over the day key industry executives involved in lottery messenger services met to discuss the latest developments during this critical growth phase for the industry.
Following a diverse range of presentations stretching from the lottery messenger industry one year on, payment solutions, secondary lottery as an asset class, complimented by panels containing experts in their field and networking opportunities, attendees were able to grasp a privileged insight into the fast growing industry.
Niall Carey, Commercial Manager of Isle of Man Post Office then provided a presentation entitled 'Effective use of postal services for lottery messenger'. Mr Carey began with an introduction to the Isle of Man as a jurisdiction before moving on to Isle of Man Post Office's credentials as a trusted provider with direct access to international mail streams for over 40 years. Following an overview of the business Mr Carey then spoke about eGaming and postal services discussing the advantages of Direct Mail (DM), how postal services are changing and the emotional impact of mail versus email for communicating with customers. To close, Mr Carey spoke about the importance of including DM as part of the marketing mix along with the positive impact it would create for the lottery messenger industry.
Following the event Niall Carey Commercial Manager of Isle of Man Post Office said: "The Lottery Messenger industry is one of the most exciting industries today. The Global Lottery Messenger Forum is truly international drawing some of the greatest talents in the industry and some of its most innovative thinkers. Lottery messenger is growing at an incredible rate and we've every confidence that our business will play an important role in its development."
Lisa Duckworth Commercial Director of Isle of Man Post Office also commented: "This year's Global Lottery Messenger Forum was a great success. We've already won work from this and have a number of positive leads to follow up as a result."
Lisa continues: "We believe our Secure Direct Mail proposition combined with the lottery messenger sector is a winning combination! Our work within this sector supports the Isle of Man Post Offices 2014-17 strategic plan and diversification strategy which looks to continually identify and develop new business opportunities in growing sectors such as lotteries messenger with the aim of bringing more business to the Island and increasing the profitability of the Post Office."