Since the new GDPR legislation was implemented, companies have had to adjust the way they use their customer data to market their products. With all the changes there is however one clear winner: direct mail. Compared to online advertising and marketing, direct mail has faced less regulatory challenges! Postal marketing does not require consent and subsequently offers a great opportunity to contact customers directly. But how to stand out? We have gathered a few ideas to ensure that your campaign material is eye-catching.
Communications company in need of bespoke solution for transactional mail
The Isle of Man Post Office can reduce the cost of direct mail campaigns by up to 30% through its Business Reply Paid service. Here’s how…
In today’s modernised and digitised world, brands have the ability to interact with consumers in more ways than ever. Direct marketing can include email, television, radio, face-to-face selling and direct or transactional mail.
A recent Customer Satisfaction survey by Integrated Mailing Solutions (IMS) reveals that businesses in its client base are very satisfied with its services, with 98 per cent citing they will use IMS services again and 95 per cent say they will recommend IMS services to their contacts.
Isle of Man Post Office's Secure Direct Mail team will be attending both ICE Totally Gaming (ICE) and the London Affiliate Conference (LAC), held from 7th – 12th February in London Excel. Team representatives will be on hand for the duration of the shows to promote its direct mail (DM) offering.
Representatives from Isle of Man Post Office's specialist iGaming division, Secure Direct Mail, will be attending this year's Summit of iGaming in Malta (SiGMA), held at the InterContinental Arena in St George's Bay from 16th - 19th of November, where it will promote its direct mail (DM) offering.