Representatives from Isle of Man Post Office's specialist communications brand Secure Direct Mail will be attending KPMG's 2014 eGaming Summit held at the Sunborn in Gibraltar on Thursday.
This is the first time the Secure Direct Mail team have attended the conference in Gibraltar, which this year brings together over 140 delegates from Gibraltar and further afield to discuss the state of eGaming, and Gibraltar's potential in the global marketplace. The event will look at hot topics and will include debates, panel and breakout sessions of which the Secure Direct Mail team will lead on one of the breakout sessions focusing around the use of direct mail to acquire, re-activate, & retain players. The session will be presented by Paul Cowell, Business Development Manager of Secure Direct Mail. Speakers and attendees will be drawn from a diverse range of backgrounds including licenced eGaming operators, key service providers to the industry and representatives of government and international regulatory and oversight bodies.
Direct mail is a proven marketing tool for player acquision, retention or re-activation, its effectiveness can be further reinforced by statistics demonstrating that 79% of consumers react to direct mail immediately. The Post Office provides the eGaming industry with a complete one stop direct mail solution or alternatively clients can individually choose from its wide range of services. In addition to this, businesses can also opt to integrate direct mail with its mobile scratchcard and games solution using QR code or SMS text to provide a more interactive solution, driving players to their mobile devices.
Niall Carey, Commercial Manager of Isle of Man Post Office said: "This is the first year that we will attend this event in Gibraltar and we have so far been delighted with the success we've had at the Isle of Man event. We find the KPMG events to be of great benefit to us; they enable us to stay abreast of what's happening in the industry and remain on top of any new developments that we can use to our advantage or that may impact upon us. To add to this the Summit not only provides us with the opportunity to network with new potential clients but also provides us with the chance to catch up with some of our existing clients that attend. During the event KPMG has provided us with the opportunity to present at one of its breakout sessions, we'd like to thank them for providing us with this opportunity as will enable us to communicate the effectiveness of direct mail in the eGaming industry with those that share an interest whilst informing them about our services in more depth".
He continues: "We are looking forward to attending the conference and are confident that it will prove successful".