Since the new GDPR legislation was implemented, companies have had to adjust the way they use their customer data to market their products. With all the changes there is however one clear winner: direct mail. Compared to online advertising and marketing, direct mail has faced less regulatory challenges! Postal marketing does not require consent and subsequently offers a great opportunity to contact customers directly. But how to stand out? We have gathered a few ideas to ensure that your campaign material is eye-catching.
Mark Hotchkiss, Floristry Manager Post-a-Rose: "Robinsons Ltd have been working in partnership with the Isle of Man Post Office for more than 10 years. Their services play a pivotal role, both on island and throughout the UK, for our Post-a-Rose.com and Signature Flower Services, our IOMHampers.com gift range and our Paddys.co.uk fresh fish offering.
Steve Lawrinson, E-commerce & Logistics Manager TrackShack: "As a business Track-Shack.com has been using the IOM Post service for over 8 years, in this time we have found all the staff and processes have worked very hard to support our business, helping us look after the needs of our customers."
Communications company in need of bespoke solution for transactional mail
The Isle of Man Post Office can reduce the cost of direct mail campaigns by up to 30% through its Business Reply Paid service. Here’s how…
In this online age, data capture and near instant response times are incredibly important if your company is to attract the market it deserves.
But handling mountains of mail can be overwhelming, even impossible, to deal with in time for you to provide a truly professional service. If you are suffering from information overload, managed response handling can help.
In today’s digitised world, brands can interact with consumers in more ways than ever.
It might surprise you then, to learn, that direct mail (mail in the post) has been found to be more effective than some online methods. So, what is it about snail mail that still appeals so much to customers?