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BEHIND THE BUSINESS

BEHIND THE BUSINESS

This month's "Behind The Business" Magazine gives you an inside to our Integrated Mailing Solutions (IMS) division.

Loyalty is All Down on Paper

Loyalty is All Down on Paper

Daily offer sites such as Groupon and its rivals were the next big thing a few years back, but like all high-profile online trends it soon fizzled out.

Are we wired to respond better to Direct Mail?

We've given you hundreds of reasons why Direct Mail can deliver better results as an addition to, or even in place of, online marketing, but it now seems there may be far more scientific reasons for this trend.

Why Data is King in Direct Mail

Why Data is King in Direct Mail

In my first week at senior school, my IT teacher introduced the lesson by writing on the board 'GIGO – Garbage in, garbage out'.

The first rule of Direct Mail: Keep it Personal

The march of technology has not only made Direct Mail a much more intelligent marketing channel, it's also made it much more adaptable.

Making the Most of Direct Mail’s Popularity – Part 10

Consistency is found in that work whose whole and detail are suitable to the occasion. It arises from circumstance, custom, and nature.

Making the Most of Direct Mail's Popularity – Part 9

When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps.

Showing 3 of 10 pages

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