A new concept has recently come to our attention that has the potential to change the world of Direct Mail forever, maybe.
In Direct Mail, where information is everything, the most important information we hold is customer data.
In a digital world, Direct Mail may seem outdated to many. If we're being frank, the demise of the sector was predicted more than once in the early 2000s by proponents of online marketing, but the reality has been somewhat different.
Came across this great article on the Huffington Post site about why Direct Mail remains relevant