We’ve covered the regulation and legal frameworks that govern eGaming and Direct Mail in the UK before, but this topic is so complex and so important that I thought it might be worth looking at it again. Of course, every jurisdiction has its own rules and regulations so it’s always important to check them first, but with most of our clients either based or doing business in the UK, we’ll focus specifically on that for this blog.
The UK gaming industry had another record year in 2014-15, recording a total yield of £12.6 billion, according to figures released by the Gambling Commission. This marks a new high for the burgeoning sector and shows just how hardy the UK industry has become, with eGaming now making up 29% of the total yield.
So we all know the main point of Direct Mail is to either attract new customers or upsell to existing ones.
While targeting and technology can reduce costs, Direct Mail is always going to have a higher unit cost than its email equivalent.
I was thinking yesterday that we don't see so much in the media about casino and lottery scam mailers these days.
So we've covered that art quite extensively in this blog of what to do when it comes to direct mail, and from lots of different angles, but it occurred to me this week that sometimes learning what not to do can be just as informative as learning what's right.
So we've already covered in great detail in this blog why Direct Mail remains relevant alongside the digital mix, how it can be delivered cost-effectively and why it's not going anywhere soon.