With Direct Mail, timing is crucial. In fact, according to one expert, it accounts for 20% of the key criteria for a successful campaign.
In the UK, 21.9 million people respond to Direct Mail campaigns each year. That means at least one third of the population is open to the concept, if the message is right.
There was a really interesting article on Econsultancy recently from a gentleman called Ashley Friedlein, who’s been experimenting with the concept of what he calls Multi- or Omni-Marketing.
This is the first in a series of blogs where I'm going to talk about the keys to successful Direct Mail campaigns for the eGaming sector.
2015 continues to be an exciting year as technology carries on enhancing the scope of Direct Mail marketing, with new developments offering new opportunities to push products and services to a wider market.
The debate about what types of marketing work best for egaming companies is one that's never going to end.