Effective Direct Mail for Gambling Companies – Week 3

With Direct Mail, timing is crucial. In fact, according to one expert, it accounts for 20% of the key criteria for a successful campaign.

Effective Direct Mail for Gambling Companies – Week 2

In the UK, 21.9 million people respond to Direct Mail campaigns each year. That means at least one third of the population is open to the concept, if the message is right.

Multi or Omni, it’s all Marketing to Me

There was a really interesting article on Econsultancy recently from a gentleman called Ashley Friedlein, who’s been experimenting with the concept of what he calls Multi- or Omni-Marketing.

Effective Direct Mail for Gambling Companies – Week 1

This is the first in a series of blogs where I'm going to talk about the keys to successful Direct Mail campaigns for the eGaming sector.

Direct Mail over 2015

Direct Mail over 2015

2015 continues to be an exciting year as technology carries on enhancing the scope of Direct Mail marketing, with new developments offering new opportunities to push products and services to a wider market.

In an online world, Direct Mail still has its place

The debate about what types of marketing work best for egaming companies is one that's never going to end.

Land-Based Gaming and Direct Mail

Land-Based Gaming and Direct Mail

Land-based and eGaming businesses can make effective use of direct mail and should ensure they consider this medium as an integral part of any marketing campaign.

Showing 10 of 11 pages


Your Interests: