The online lottery messenger service was once a very niche market sector, existing on the fringes of eGaming with nobody quite certain of whether it was legal or not, but in the past two years it has become mainstream.
The growth of online gaming has also led to a marked shift in player demographics.
An interesting piece of research has emerged from our partners (and occasional friendly rivals) over at Royal Mail regarding the concept of ‘Value’ in Direct Mail.
As we go further into 2016, I thought it would be fun to look at a few key trends relating to the sector. Technology is finding its way into all aspects of DM, with even delivery companies investing in new systems to enhance speed and efficiency, so let’s examine some key innovations that can enhance ROI for our eGaming clients.
One thing we’ve noticed over the last year or so here at Secure Direct Mail is a growing trend to promote eGaming platforms in the Scandinavian countries, especially Sweden and Norway.
“Response is one of the five keys of successful direct marketing. And if you have that, the other four don't matter.”