The Rise and Rise of Online Lotto

The Rise and Rise of Online Lotto

The online lottery messenger service was once a very niche market sector, existing on the fringes of eGaming with nobody quite certain of whether it was legal or not, but in the past two years it has become mainstream.

The Millennial Conundrum: Appealing to the Under-35s

The growth of online gaming has also led to a marked shift in player demographics.

Is ‘Value’ the Key to Successful Direct Marketing?

An interesting piece of research has emerged from our partners (and occasional friendly rivals) over at Royal Mail regarding the concept of ‘Value’ in Direct Mail.

Key Trends in 2016 – Let’s talk about Tech!

As we go further into 2016, I thought it would be fun to look at a few key trends relating to the sector. Technology is finding its way into all aspects of DM, with even delivery companies investing in new systems to enhance speed and efficiency, so let’s examine some key innovations that can enhance ROI for our eGaming clients.

Scandinavia: The next growth area for eGaming

One thing we’ve noticed over the last year or so here at Secure Direct Mail is a growing trend to promote eGaming platforms in the Scandinavian countries, especially Sweden and Norway.

Effective Direct Mail for Gambling Companies – Week 10 (Junk Mail)

“Response is one of the five keys of successful direct marketing. And if you have that, the other four don't matter.”

The Art of Seasonal Direct Mail

The Art of Seasonal Direct Mail

So Christmas is coming, the geese are getting fat and you want to generate as much business as possible for your eGaming site.

Showing 8 of 11 pages


Your Interests: