“Make them feel special or watch somebody else do it.”
"Effective communication leads to community."
“The man who skips on copy to save money is like the man who stops the clock to save time."
We’re off to SiGMA Malta next week and we’re feeling fang-tastic about attending this high-profile iGaming Summit, plus we’re secretly quite glad to be escaping the ‘chilling’ weather here at home.
Ok, this week I’m going to start with a confession. I’m going to admit that when I started compiling the topics for this series of Direct Mail blogs, ‘Insight’ was not an obvious candidate for inclusion.
Behaviour is an important factor in Direct Mail campaigns, affecting not only the way the customer reacts to the campaign, but also how you need to approach them.
This week we'll look at one of the most important things you need to consider when creating a successful Direct Mail campaign, namely the product or service that you feature.